Journelle Opens a New Lingerie Shop in New York’s Soho

November 12th, 2010

Journelle, a luxury lingerie store, is going to open its 2nd New York City shop in the heart of Soho. Head for 125 Mercer St., where you’ll find a 1,800 square foot lingerie shop designed by Mario Ciuffarin and  featuring lots of the signature Journelle deep purple. The SoHo shop will boast custom-made millwork, big changing rooms, and a video projector running art house films.

This is the 3rd shop that Journelle founder Claire Chambers has opened. There’ll be luxury lingerie, of course, , bridal lingerie and over 50 brands including Elle Macpherson Intimates and Chantelle. The idea is for a big range of lingerie products from new designers to naughtier brands such as The Lake and Stars, Bordelle and Damaris.

The whole concept is about understated luxury, helping customers to browse and find beautiful lingerie that is both tasteful and is comfortable. And that gets the heart racing.

Claire Chambers is planning to open four more Journelle stores in 2011.She’s busy busy!

Right, we are off to buy our tickets to NY for our Christmas shooping trip!


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