La Perla Lauches Flagship Store in China

January 22nd, 2013
La Perla has just opened its flagship store in China, (in Beijing to be precise). The next time you are in Beijing, head over to the Parkview Green mall, and look out for the Italian lingerie label’s fourth store. They already have 9 in China and are looking to expand to 30 across the country.
L Perla in ChinaSince heading east in 2007, La Perla has made China one of its big priorities. The bra and knickers market is now worth over US$4 billion, and growth is around 10% a year.

La Perla Year of the Dragon collection
The Italian label is trying hard to get it right for Chinese customers too- last year they created a limited-edition “Dragon” collection to celebrate the Year of The Dragon.
Here’s a clip looking back on their  Sixties Flair Lingerie Collection (Spring Summer 2012), which are particularly fond of!
La Perla has been known for its beautifully crafted lingerie since Ada Masotti launched the label in 1954.
From its origin in Bologna, Italy, the brand continues to offer gorgeous designs featuring skillful craftsmanship and meticulous detailing, on some of the world’s finest fabrics.

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