Agent Provocateur Sales Explode

January 15th, 2014
Agent Provocateur Jet

Agent Provocateur Jet Range. Not Much Left to the Imagination

Knickers and bras are big business- particularly for luxury designer lingerie store: Agent Provocateur: where profits doubled last year off total sales approaching £4,000,000.

The lingerie brand, whose range of sexy smalls has been modeled by Penelope Cruz (and her sister Monica), Kate Moss and UK National Treasure Kylie Minogue, has seen its business surge ahead in 2013.
Big Expansion in Pants
The luxury lingerie brand has opened stores in Milan, Hong Kong, Sydney and Montreal and there are plans to open up in Chengdu, San Francisco, Los Angeles, Toronto and Calgary.
Agent Provocateur was started in 1994 by Joseph Corré, Vivienne Westwood’s son, and his ex-wife Serena Rees.
They started trading from a store in Soho, London and have been adept and generating publicity from their raunchy ads and You Tube clips (like the one of Kylie on the Bucking Bronco for example).
Every time the lingerie sets seem to be getting smaller (like the Jet Range featured here, for example!), while the revenue gets larger.

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